EDUARDO CABALLERO

Eduardo Caballero was recognized as one of the true pioneers of U.S. Hispanic radio, television, and marketing.   After emigrating from Havana to New York in 1962, he began his career in radio sales at WBNX‑AM—the first major-market station in the U.S. to air most of programming in the Spanish language.   He later became Executive Vice President and Director of Sales at Spanish International Network, the predecessor to Univision).

In 1973, Caballero founded Caballero Spanish Media, launching the first nationally syndicated Spanish‑language television show in the U.S., Lo Mejor del Cine en Español, which ran for five years on 29 stations.  He expanded into radio distribution, acquiring rights to broadcast the MLB World Series and three Olympic Games in Spanish for U.S. audiences.

Later, in 1998, he launched Caballero Television (with 12 stations in California and Texas) and MásMúsica TeVe, a youth-oriented Spanish‑language music video network. 

Viacom ultimately purchased his stations, integrating them into MTV’s new Hispanic venture (MTV tr3s), with Caballero serving as an advisor. 

Known as the “Godfather of Hispanic Marketing,” Caballero received numerous honors—including lifetime achievement awards from Radio Ink, induction into the Broadcasting & Cable Hall of Fame, the Library of Broadcasting’s “Giants,” and designation as “Godfather of Hispanic Marketing” by the American Marketing Association—often being the very first Hispanic to receive such honors.